I know I’m preaching about attention and at the same time I’d like to reach a huge readership! Having tons of readers is every digital publisher’s dream. But the truth is there are millions of publications out there, every single minute there is a new blog popping out. This is awesome, more people online means more ideas to share. The only problem is those super cool sites at some point will keep us from doing the work. In the age of attention grabbing articles how do we stay focus and why our undivided attention our biggest asset?
Let me tell you something, it doesn’t matter how cool or interesting an online article is, every minute wasted on the internet you’re robbing yourself valuable creative power. You’re consuming instead of making. This can be a problem when we want to move forward in life. We all know that creating is the only way to achieve good results. Making stuff pushes us to the next level, we become part of something bigger.
A garden requires patient labor and attention. Plants do not grow merely to satisfy ambitions or to fulfil good intentions. They thrive because someone expended effort on them.
Liberty Hyde Bailey
When we create we are not spectators, we stand behind the curtains rehearsing for the big show, we put ourselves out there, we interact with the public and for a few seconds the light inside shines.
Unfortunately, external forces will try to pull you into an spectator mode. Your mobile phone will ring endlessly, notifications will pop out, a cool article with a sticky headline will keep you another 30 minutes in front of the screen and curiosity will kill the cat.
As someone who’s been battling this constant influx of information for some time, I think the best thing to do is to focus on your goals. When you’re protecting your ability to concentrate, the things that matter become a priority, you decide over your destiny, you have the power.
But this power is so fickle, a single distraction is enough to kill a project that took a hell of a lot to build. Destroying is so easy, a single blow can sweep away the best intentions.
Technology although useful, has its methods to win the battle. Tech companies have the best engineers to drag you in. They don’t care about your work, the only thing they care about is numbers, having the largest number of visitors for the longest possible time. They live off your attention.
Who needs daily e-mails updates! You don’t need another e-mail urging you to check who posted what. As much as we like to stay connected we have to think how much is too much, if the attention seeking channels are robing your creative power, maybe is time to switch off the mobile.
Think Mark Zuckerberg is already successful, but you’re still here in your small flat trying to figure out your life. You’ve eaten the cheapest pasta money can buy for two weeks in a row. So, why would you give your precious attention to a conglomerate already making tons of money. Wouldn’t be wiser to give it to yourself? Be ruthless with the attention suckers.
Humans have an incredible creative power, and you are very capable of making cool stuff. Next time you dive into an addictive platform ask yourself if you really need to be there. Is there any other thing you could be doing that aligns with your dreams. How you navigate this environment, will determine your future success.
“The time that leads to mastery is dependent on the intensity of our focus.”
Are you struggling to focus on the things that matter? Please, leave a comment in the comment section below.