For some time the blogging community relied on WordPress. Blogspot lagged behind and Tumblr didn’t offer many possibilities. So it’s not surprise that WordPress powers %25 of the internet. Online publishers trust WordPress. It has been around long enough to build a reputation.
However, since its launch is 2012 Medium has been carving out space in the blogging world. Medium is bloggers little darling and it has grown consistently even in the midst of a stormy ad policy change back in 2016. For all of us who enjoy the writing side of things this platform offers brilliant features.
Now the million dollar question…. Which platform is best for blogging? Let’s take a look at each platform main features.
Interface: Medium has a minimalist interface. It’s easy to use, you can add media, highlight text and play around with the formatting side of things. You can also save your drafts for later, there are not limits on the number of draft you keep. I have many drafts saved on my profile.
Even a newbie can get around Medium, you don’t need tech knowledge to use the platform. Everything is clear and intuitive, not for nothings this is the chosen platform for writers who only want to express their ideas.
Social Media: Twitter and Facebook are already integrated on the platform. Writers publish their articles and share them straight away on the favorite social media channel. There is not need for an extra plugin or tedious configurations. Everything is already set.
Audience: Building an audience on Medium as any other platform takes time, you have to write consistently. Commenting in other people’s articles, tagging articles with the right keywords and writing for big publications can be very helpful.
Medium is a community platform and it takes time to get into the radar. And there is a clap system ( more on this later) that gives the article a little reward ( more exposure) each time someone claps.
Monetization: They run a partner Program which costs $5 dollar per month. Writers lock their content for paying readers. In this way at the end of the month according to how many claps an article gained and the time spent on the article the writer receives a payment.
Obviously, content is ad free and original. This is a great way to make extra money, I haven’t tried this myself but I guess you still need to build an audience in order to see some money, regardless the content being ads free.
Branding: Even if you run a publication within the platform ( $70 one off payment) still the URL has the Medium logo. Basically, you operate within Medium.
This means there is little room for branding outside the platform. This is like selling stuff on eBay and not having your own e-commerce website.
Interface: WordPress has a many many many template libraries paid and free. You can choose the perfect layout for your blog in minutes and never get bored of the possibilities.
Almost every theme has customization features, you can adjust virtually anything. This is one of the reasons why still WordPress is bloggers’ favorite.
Social Media: WordPress offers several social media plugins, you can set as many social media butons as you like. In most themes the social media configuration is pretty simple. What’s more, you can ad your own style and play with it.
The options are huge and if something is not working you can change it for something else.
Audience: WordPress doesn’t come with a built in audience which means you have to go out there and promote the stuff yourself. This in a way is good since you don’t have to compete with big names, you run the show.
What’s more, you can re-publish content on Medium, but bear in mind that syndicating content has to be done it properly otherwise Google will panalize your blog for duplicate content.
Monetization: Yeah! you can make money with a WordPress blog, affiliate marketing, ads or sponsored content are the common ways to make money. Personally, I’m not very keen on affiliate marketing or ads.
I think there are other ways far more practical such as selling your products and services. You could ad an e-commerce plugin and sell your stuff.
Also, if you want to be independent many bloggers have recurred to a subscription base model, like Medium members pay an extra fee to access premium content.
Branding: WordPress gives more flexibility with the branding. You get to choose the logo for the landing page, the colors, the layout, the typography and much more.
There are many things you can do on a WordPress platform, the branding is entirely up to you. The fact that WordPress is open source I think says a lot about the platform.
The Medium vs WordPress dilemma is very common these days. You have to think carefully what you want to do with your blog . For writing only I think Medium is an amazing platform you may be able to make money with their partner program, while building a stable audience.
On the other hand WordPress has become a beast and for the good reasons; with some many plugins and adds on there is never shortage of features for a blogger. If you want to monetize your blog in the future WordPress is an excellent platform. It gives you the flexibility you need to build a blog from scratch.
In addition, with time our blogs change, so is always nice to have a platform that offers the possibility of switching gears as you go along.
What platform do you prefer? Did you find this article helpful? Are you thinking on building a blog and don’t know which one to choose? Let me know in the comment section below.