The short answer is not at all, you don’t need to learn how to code to start an online business. You could be doing hundred of other things that are as important as writing few lines of code. Many women have started online businesses without knowing anything about code. And they still manage to run very successful business. If you don’t feel like learning code any time soon don’t panic there are tons of other things you can focus on.
Also, it’s super important to learn about your clients and the kind of help they need. We need to know about our customers and how to find the right solutions for their problems. This is the number one priority. Listen to mama Maricel! There are many website builders that can help you to build a MVP in minutes. Focus on what you know for the time being.
That said, code is very useful when it comes to fix bugs on our websites. There will be times when you’re going to need to sort bugs, that’s unavoidable. Of-course some people call a friendly developer, a friend developer or a family member ( who wants to be a developer) for help. DIY code is still super useful, specially for solopreneurs, but again you can learn code as you go along.
Non-technical skills are also important. If you don’t know how to code you can still run an online business. Not sure your knowledge will make any impact? For sure it will!THink about the things you already know. Here I have made a short list of the top skills for non-technical entrepreneurs.
The Non-Technical Skills for Online Entrepreneurs
Marketing: is one of the most important things when you start an online business, or any kind of business really.You need to find about your ideal customer, their motivations, where they hang around, what exactly they need, and why they need that. If you don’t know how to code don’t worry, you could focus on marketing and outsource the code bit.
Planning: Is your online business B2B (business to business) or B2C (business to consumers)? This will tell you how to interact with your customers. Personally, I find it easier to talk to businesses, mainly because consumers are bombarded with a fountain of information and it’s harder to compete.
Business, on the other hand, don’t have a lot of time to look for solutions, besides, they tend to be bombarded a lot less than the average consumer. But don’t take my word for it, try what works for you, maybe you find that selling to consumers is easier than you expected.
Sales: Every transaction is a closing sale. How well you sell is key to keep the lights on. Selling is one of those life skills that should be taught in school. You could think how to win customers. Sales and marketing go hand in hand, marketing is more for product awareness and sales to bring the money in.
If you are an independent freelancer you may need to learn to package your skills and sell them as a service people would want to pay for. The good old selling skills will never go out of date.
Community Building: Building a community is as important as any other skills. It’s beyond marketing, it’s about client satisfaction and follow-up. Asking for feedback and constantly improving your product to meet the market needs is crucial to stay in business.
Remember is not about you is about your customers. This is what people forget, customers are the ones who make up the business without customers there is not business. Think about how to make them happy and build lasting relationships.
Someone said you have to make the largest number of people happy I couldn’t agree more. Building a community is about listening, follow-up, interacting, meeting in person and building a tribe.
Financial skills: Get the numbers right, or at least know how much money you need to stay afloat. I didn’t have any financial education, but as soon as I started freelancing I began to think more in numbers.
At some point you’ll need to think on numbers. It’s the abc of small businesses. You need to set your money goals, I know because I made all the mistakes a freelance can make, I didn’t have a goal so money fluctuated month by month, with a goal in mind is much easier to move forward.
Creativity: If you’re into the creative industries, thinking outside the box will be your bread and butter! Creativity will permeate everything you do, your budget, marketing, sales, and community relationships.
Creativity is one of the biggest asset a business can have, you may don’t earn so much at the beginning but creativity will bring a sea of possibilities. Creative people are open to experiment and you’ll have to use your skills to experiment 100% of the time. Thinking outside the box will help you to sort out difficulties when they come out. Besides, new ideas will be your biggest asset.
As you can see there are many ways to leverage the lack of technical skills. When you’re starting an online business there are a tons of things to focus on. Don’t think because you don’t have the technical know-how you can’t start an online business. There are many people who started online businesses without technical skills, and they’re very successful in their niche.
At the beginning you may need to outsource the skills you haven’t got. Also you’ll improvise as you go along, most of the business owners I know improvise all the time. They’re constantly experimenting with new ways of doing things and new tools that come into the market. Start now with what you know, you’ll have plenty of time to develop more useful skills as you progress.
I really hope it helps!
Have you started an online business with zero coding skills? How did it go? Feel free to leave a comment in the comment section bellow.
Sign Up for Weekly Tips