Gamification is adding game elements such as points, rewards and social validation to other areas. Business, marketing agencies, learning sites, health institutions use gamification.
Gamification is a hot thing these days. Look around and you’ll find gamification everywhere.
But what is gamification?
Gamification in learning motivates students to do their tasks. This is a good news for teachers. In business gamification helps to improve productivity. Besides, customer satisfaction rises to the top.
Gamification works, because it turns boring stuff into a fun experience. This method it’s being used in areas where human endeavour is key. And it’s quite popular, applying badges and points ignite a desire to achieve more.
Let me explain for a second.
Today I’m learning code through a popular website. To keep user engaged this site uses gamification. Let me tell you how. It displays the percentage of work done per session. You want to get to 100 %, so you move forward.
In addition, your profile shows your points, extra points more skills. This is rewarding, again you want to achieve more, you move to the next level.
The whole experience encourages you to stay in the game. Instead of leaving, you want to continue playing. Like those addictive games, you can’t get enough.
A good example of gamification is Facebook. Social validation is in the numbers of likes.
Twitter is another example. The number of followers on the left bar, make you want to increase your following every time you check your feed.
Although gamification has many elements. It’s not a good idea using all the elements at the same time, as it can bring confusion and discourage users.
What are those elements?
Elements are the components of a game, the structure. Elements touch the emotional side of the brain.
Here the most common gamification elements,
Goals: goals move users to do something, even if the goal is small. Goals are the building blocks of user experience. Goals are the reason games exist, they encourage users to get into the game.
Points, Rewards, Incentives: points are useful to indicate progress. Points are a kind of incentive. They accumulate with every completed task. As you become a “pro” points are harder to get.
Tracking: this is to know your progression. You can go back and track your lessons or the things you have achieved. Tracking is a way of making sure you progression follow a thread. You know where you are, where you stay and where you’ll arrive.
Levels: Moving forwards indicates another level, as you move forward things become complex. Levels are necessary to differentiate the beginner from the intermediate. Levels require different skill-set to complete tasks. Higher levels add more difficulties to the game.
Rules: any game has rules, is not different in learning or business. Rules tell students to follow certain system in order to achieve good results. Rules are the basics of any system. They guarantee a pattern of behaviour. Rules keep the game balanced.
Feedback: feedback gives you an overview of your weakness and strength. Feedback is useful to know your position in the game, strategies you need to work on, and what you did well.
Competition: competition makes games exciting. This is how you measure yourself with others. Competition takes the best of every player, helping them to overcome their own barriers.
Players want to be ahead in the game, so they must beat competition. Healthy competition pushes users to help each other in order to get to the top.
You may wonder what this has to do with my website. Gamification elements can improve your site. Trust me, users need to engage with your content, things have to be fun.
I’m trying to implement game elements myself, quiz are a good way to engage users. Other game elements are give aways and prizes.
Depends on your niche, some game elements will work better than others. Try to experiment, see which elements bring you the best results.
Hope this helps. If you have any question leave me a comment in the comment section below.